Putting nature at the heart of Scotland’s future

What is Strategy 2030?

The Trust’s current five-year plan will be coming to an end in March 2022, and we are in the process of developing the next strategic plan.

With 2030 being an important date by which the world needs to achieve important goals, it made sense for us to set that year as our target too. Strategy 2030 will set out what the Trust aims to achieve over this coming decade, building on what we are already doing to tackle nature’s dramatic decline, with the overarching goal of getting as many people as possible behind the effort to reverse the loss of biodiversity by 2030.

Why 2030?

The UN has designated 2021 to 2030 as the Decade on Ecosystem Restoration. 2030 is also the deadline for achieving the 17 globally agreed Sustainable Development Goals – the world’s ‘blueprint to achieve a better and more sustainable future for all’. The next decade is going to be a pivotal one for nature and people.

What do we want to see by 2030?

By 2030, we want to see nature’s decline reversed, so that nature and people can thrive alongside each other. At the same time, we want to see the restoration of nature helping to bring climate change under control, by locking up carbon on land and sea, and by increasing our resilience to flooding and other impacts. We also want to see people and communities reconnected to nature, taking action and championing nature’s central role in our lives.

What are the next steps in developing the strategy?

Most of our current efforts continue to focus on protecting wildlife, restoring wider ecosystems, working with partners to develop new solutions together, championing the importance of nature to decision makers, and inspiring people through a host of activities from Wildlife Watch groups to Visitor Centres and much more.

Staff, volunteers, members and partners are all involved in the conversation about how we can build on these foundations to achieve the greatest possible impact in the coming decade. This means breaking down each of our four big goals and agreeing what we will prioritise, as well as how we will measure success. There is a lot of detail that sits at this level, and it is monitored on an ongoing basis.

Council (our board of trustees) will sign off on Strategy 2030 at the beginning of October to allow the staff team time to do the detailed planning necessary for it to start on 1 April 2022. We will be breaking the period between 2022-2030 down into two four-year plans, giving us the ability to look longer term at the same time as the opportunity to assess what’s working best in the first half of the strategy.

Below you can see the latest draft of our big goals, as well as how we plan to achieve them.

“We need as many people as possible behind the effort to reverse nature’s decline. We’re very grateful to all our members who took the time to share their thoughts in our Strategy 2030 members’ consultation.”

Jo Pike, Chief Executive

A sneak peek: The latest draft of our goals for 2030

Goal 1: Wildlife on our reserves and neighbouring land has recovered and is better protected for the future
Goal 2: We have helped bring about nature’s large-scale recovery through pioneering and collaborative initiatives to restore ecosystems on land and sea
Goal 3: Communities across Scotland are taking action for nature in an increasingly diverse, collective effort in which everyone can play their part
Goal 4: Scotland is recognised internationally for the part it has played in the UN’s Decade on Ecosystem Restoration

How will we achieve these goals?

To achieve our first big goal:

  • We will prioritise the protection of wildlife on our own reserves and promote connectivity in the wider landscape, working with landowners and communities to improve the resilience of our ecosystems.
  • We will take evidence-based action to save threatened habitats and species, demonstrating that recovery is possible.

To achieve our second big goal:

  • We will prioritise action through our Living Landscapes, Living Seas and Riverwoods initiatives, focusing on bringing people together to achieve transformative change.
  • We will work with others to pioneer new approaches that will help accelerate nature’s recovery across Scotland’s land and seas.

To achieve our third big goal:

  • We will prioritise support for community-led activities that bring people together to take action for nature, including on our reserves and in partnership initiatives such as Saving Scotland’s Red Squirrels.
  • We will help people put their knowledge and skills to good use, learn new skills, make new connections and enjoy memorable wildlife experiences.

And to achieve our fourth big goal:

  • We will prioritise a collaborative approach to advocating policies and legislation that protect and restore ecosystems on land and sea, in support of the world’s Sustainable Development Goals.
  • We will work with others to inspire urgency and leadership from Scotland’s decision makers, including through the Scottish Forum on Natural Capital, in tackling the key threats to biodiversity and delivering nature-based solutions.

A fifth goal to support all the others

To enable us to achieve our four big goals for 2030, we have a fifth goal, which is to ensure that our foundations are stronger and more resilient than they have ever been. To achieve this, we will:

  • Foster a diverse and inclusive group of skilled, motivated people, with strong networks and partnerships, and a culture of openness and transparency.
  • Manage our assets, and grow our financial capacity, ethically and sustainably.
  • Collect, generate and make the best possible use of data, information, evidence and knowledge.
  • Protect and grow our strong identity, reputation and profile.
  • Make the most of opportunities to strengthen our digital infrastructure and innovation.


Thank you to everyone who has contributed to the conversation so far. We will post further updates on this page as the strategy develops.

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