We collect your personal data in order to process your membership/donation, to keep in touch with you, or for some other legitimate purpose.
We will only ever collect, store and use your personal data when we have an identified purpose and reason to do so. The ICO refers to this as a ‘lawful basis’. Further information about why we collect your personal data is outlined below.
a) To administer your Scottish Wildlife Trust membership
We collect your personal data to administer your membership, which may involve:
- Sending you your welcome letter, membership card(s), Exploring Reserves guide when you first join us
- Processing your Direct Debit subscription payments, if you have set this donation process up with us
- Sending you your membership magazine, Scottish Wildlife; and your regional newsletter (if applicable), three times per year.
- Sending you your junior membership magazine, Wildlife Watch, four times per year (Family and Watch memberships only).
- Getting in touch should there ever be any issues processing your subscription payment
- Sending you details of other membership benefits, including details of AGMS, EGMs and any relevant opportunities to vote
- Sending you your membership renewal letter.
We use the ICO’s definition of ‘contractual’ for the lawful basis for processing your data for these purposes.
We use the ICO’s definition of ‘legitimate interest’ for the lawful basis for processing your data for these purposes.
i) Joint and family membership
If you are a ‘joint’ or a ‘family’ member of the Scottish Wildlife Trust, we will address communications to all those listed on your membership. If you wish to update this at any point, please let us know.
ii) Gift membership
If your Scottish Wildlife Trust membership was purchased as a gift, we will use the address provided by the purchaser to send you information about our work in the post. If you are the purchaser of a gift membership, we will send you a ‘renewal letter’, when the membership is due to expire, to see if you would like to continue this gift.
iii) When your membership has ended
Unless we hear from you directly, we may continue to send you information about our work for a period of time after your membership has ended.
b) To send you items purchased from our online shop and to manage event and activity bookings
We collect your personal data to send you:
- items you have purchased from our online shop
- information about events and activities you have booked
And to:
- safely and effectively manage events and activities you have signed up to
Where you have paid for items, we use the ICO’s definition of ‘contractual’ for the lawful basis for processing your data for these purposes.
Where you are attending an event or activity, we may also use a combination of consent and legitimate interests to process your data. For example, we will seek your consent to collect your dietary or access requirements, whereas we may use legitimate interests to share basic details (such as your name) to enable the running of an event or activity.
c) To send you information about our work, including our partnership projects
We also collect your personal data so that we can send you information about our work that we feel will be of interest to you. This may include general updates (from the Trust and our partnership projects), fundraising appeals, magazines, campaigning opportunities, membership offers, services, products, newsletters, upgrade and reactivation campaigns, invitations to events, competitions and other activities, as well as information about other carefully selected organisations that we work in partnership with (such as Vine House Farm’s bird seed catalogue).
This information is in addition to that outlined in sections a) and b) and is defined as ‘direct marketing’ by the ICO.
We use a number of different lawful bases as defined by the ICO for processing your data for ‘direct marketing’ purposes:
i) Legitimate interest
This is where we have identified a genuine and legitimate reason for contacting you, which crucially does not override your rights or interests
We use legitimate interest to send you the information listed above by post or telephone (if you are not registered with the Telephone Preference Service, and you have given us your telephone number).
ii) Opt-in consent
This is where you have given us express permission to contact you by particular communication channels.
We use opt-in consent to send you the information listed above by post, email, text message (SMS) or telephone (if you are registered with the Telephone Preference Service)
iii) Contractual
This is where we have agreed to send you information as a benefit of your membership.
We respect your right to update the way we get in touch with you about our work at any time.
d) To get to know you better
Your personal data also helps us get to know you better and to develop a ‘profile’ of you on our secure supporter database. This ‘profile’ enables us to send you the information listed above in a timely and relevant way, to suit you. For example, keeping track of the donations you make to our organisation helps us to send you information about fundraising appeals that we feel you would like to hear about, or allow us to ask you for further support. Likewise, keeping a record of your wildlife interests that you may tell us about in one of our Membership Surveys, helps us to send you relevant project updates.
We use the ICO’s definition of ‘legitimate interest’ for the lawful basis for processing your data for these purposes.
e) To enable you to volunteer with us
If you are a Scottish Wildlife Trust volunteer, we collect your personal data so that we can keep in touch with you about, for example:
- changes to planned volunteer work programmes that you may be taking part in
- the positive impact you have on our work, by sending you our volunteer newsletter
- dedicated volunteer thank-you events
We will also collect personal data to facilitate your volunteering, for example:
- application, reference, skills and disclosure details
- role capacity
- declaration of interests
- attendance, training and performance management
- annual vehicle checks
- accident and near miss reports
Where you support our activities in other ways, we might collect, for example:
- species records (where your name is a required component of the record)
- photographs
- information about your volunteering activities e.g. planning submissions
As defined by the ICO, the lawful basis for processing your data for these purposes is ‘contractual’ (where administering your volunteer record) and a ‘legitimate interest’ (where we have identified a genuine and legitimate reason for collecting this information, which crucially does not override your rights or interests).
We may also request and hold sensitive information about you (e.g. about any health issues that may impact your volunteering work) but only with your explicit consent.