The Trust has around 100 salaried staff, split between our headquarters in Edinburgh, a number of smaller regional offices, and our three visitor centres in New Lanark, Dunkeld and Montrose.

The management team and senior management team are responsible for the day-to-day running of the Trust. Find out more about each member of the team below.

The senior management team comprises:

Jo Pike
Chief Executive

Jo is Chief Executive of the Trust and as such has overall responsibility for the day-to-day running of the charity.

Martin Cullen
Director of Finance & Resources

Martin is responsible for all aspects of planning, managing and reporting on the Trust’s finances. He also has responsibility for fundraising, membership, information technology, human resources, health & safety and facilities.


He is also the Trust’s Company Secretary.

Sarah Robinson
Director of Conservation

Sarah’s role includes strategic management of the Trust’s network of over 100 wildlife reserves and innovative partnerships including our Living Landscapes programmes and Saving Scotland’s Red Squirrels.

Ruchir Shah
Director of External Affairs

Ruchir is responsible for leading the transformation of how the Scottish Wildlife Trust engages with external audiences in order to tackle the ecological crisis we face. This includes strategic responsibility for policy and public affairs, communications and marketing, and the Trust’s engagement with its members and the general public.

The management team also includes:

Alan Anderson
Head of Reserves

Alan line-manages eight Reserves Managers; ensures work is undertaken on our wildlife reserves in accordance with the Council’s priorities; develops externally funded reserve projects; co-ordinates the delivery of Living Landscape programmes and other major reserve operations; and ensures our reserves are promoted to the public.

Simone Forbes
Head of Human Resources

Simone provides support and advice in HR policies and procedures such as recruitment, capability and appraisals. She also supports the Finance team in payroll and staff benefits, administers the Stakeholder Pension scheme and is Trustee of the Trust’s Group Life Assurance scheme.

Lucy Graham
Head of Development

Lucy heads up the fundraising and membership teams and is responsible for securing, retaining and enhancing financial support from grant-makers, businesses and individuals. Lucy has lead responsibility for the Trust’s fundraising strategy and provides support to staff in the development of projects.

Pete Haskell
Head of Communications & Engagement

Pete manages both the marketing & communications and engagement teams, ensuring that the Scottish Wildlife Trust has a strong organisational identity, a high public profile and positive engagement with a broad range of audiences. He is the managing editor for the Trust’s magazine, Scottish Wildlife, and provides strategic support to project communications and engagement staff across the Trust.

Sarah Proctor
Head of Major Projects

Sarah leads the Trust’s landscape-scale initiatives, including our Living Landscapes and Saving Scotland’s Red Squirrels projects. She also supports the Reserve Managers in the North, West Central and Cumbernauld regions, to catalyse large-scale change – accelerating nature’s recovery across Scotland.

Bruce Wilson
Head of Policy & Advocacy

Bruce has a background in land use policy and management and studied at the Scottish Agricultural College. He sits on numerous Scottish Environment LINK groups and also manages the secretariat functions for the Scottish Forum on Natural Capital and the coordination of the Scottish Nature Finance Pioneers. Bruce is particularly interested in ecological restoration within living landscapes which embrace social, economic and environmental function.

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